Turning Around Idaya’s ✨ Marketing: A Case Study

Overview:

Idaya, an e-commerce company specializing in fashion accessories, faced stagnant sales due to a broken marketing funnel and the absence of a cohesive ad strategy.

Approach:

• Conducted a comprehensive audit to identify issues.

• Developed a tailored marketing strategy focused on funnel optimization and targeted ad campaigns.

• Implemented the strategy across Meta and Google Ads platforms.

Results:

• Improved marketing funnel led to increased conversion rates.

• Targeted ad campaigns boosted engagement and ROI.

• Significant revenue growth achieved.

Conclusion:

By addressing marketing inefficiencies and implementing a strategic approach, Adruto helped Idaya achieve remarkable sales growth and a lay strong foundation for future success.